A preliminary look at the social perspective of warn-on-forecast: Preferred tornado warning lead time and the general public's perceptions of weather risks

Tornadowarnings are currently issued an average of 13 min in advance of a tornado and are based on a warnon- detection paradigm. However, computer model improvements may allow for a new warning paradigm, warn-on-forecast, to be established in the future. This wouldmean that tornado warnings could be issued one to two hours in advance, prior to storm initiation. In anticipation of the technological innovation, this study inquires whether the warn-on-forecast paradigm for tornado warnings may be preferred by the public (i.e., individuals and households). The authors' sample is drawn from visitors to the National Weather Center in Norman, Oklahoma. During the summer and fall of 2009, surveys were distributed to 320 participants to assess their understanding and perception of weather risks and preferred tornado warning lead time. Responses were analyzed according to several different parameters including age, region of residency, educational level, number of children, and prior tornado experience. A majority of the respondents answered many of the weather risk questions correctly. They seemed to be familiar with tornado seasons; however, they were unaware of the relative number of fatalities caused by tornadoes and several additional weather phenomena each year in the United States. The preferred lead time was 34.3 min according to average survey responses. This suggests that while the general public may currently prefer a longer average lead time than the present system offers, the preference does not extend to the 1-2-h time frame theoretically offered by the warn-on-forecast system.When asked what they would do if given a 1-h lead time, respondents reported that taking shelter was a lesser priority than when given a 15-min lead time, and fleeing the area became a slightly more popular alternative.Amajority of respondents also reported the situation would feel less life threatening if given a 1-h lead time. These results suggest that how the public responds to longer lead times may be complex and situationally dependent, and further study must be conducted to ascertain the users for whom the longer lead times would carry the most value. These results formthe basis of an informative stated-preference approach to predicting public response to long (.1 h) warning lead times, using public understanding of the risks posed by severe weather events to contextualize lead-time demand.