Science communication during COVID-19: when theory meets practice and best practices meet reality

Christopher D. Wirz; Ashley Cate; Markus Brauer; Dominique Brossard; Lori Di Prete Brown; Kaiping Chen; Pauline Ho; D. Gavin Luter; Haley Madden; Sara Schoenborn; Bret Shaw; Cory Sprinkel; Don Stanley; Gail Sumi

doi:10.22323/2.21030801

Science communication during COVID-19: when theory meets practice and best practices meet reality

Christopher D. Wirz, Ashley Cate, Markus Brauer, Dominique Brossard, Lori Di Prete Brown, Kaiping Chen, Pauline Ho, D. Gavin Luter, Haley Madden, Sara Schoenborn, Bret Shaw, Cory Sprinkel, Don Stanley, Gail Sumi

Mesoscale & Microscale Meteorology Lab

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Abstract

This paper synthesizes the efforts of an interdisciplinary, University-convened communication task force in the U.S. that used science communication theory to develop an effective strategy during the early stages of the COVID-19 pandemic. We outline recommendations for researchers and practitioners who are, or are interested in, implementing theory-based communication practices while describing how we dealt with the unforeseen realities we faced. Overall, we recommend that effective public health and science communication should be based on theory and formative evaluation while relying on established infrastructure, real-time data, a deep understanding of intended target audiences, and intentional coordination with community partners.

Original language	English
Pages (from-to)	1-22
Number of pages	22
Journal	Journal of Science Communication
Volume	21
Issue number	3
DOIs	https://doi.org/10.22323/2.21030801
State	Published - 2022

Keywords

Health communication
Risk communication

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10.22323/2.21030801

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title = "Science communication during COVID-19: when theory meets practice and best practices meet reality",

abstract = "This paper synthesizes the efforts of an interdisciplinary, University-convened communication task force in the U.S. that used science communication theory to develop an effective strategy during the early stages of the COVID-19 pandemic. We outline recommendations for researchers and practitioners who are, or are interested in, implementing theory-based communication practices while describing how we dealt with the unforeseen realities we faced. Overall, we recommend that effective public health and science communication should be based on theory and formative evaluation while relying on established infrastructure, real-time data, a deep understanding of intended target audiences, and intentional coordination with community partners.",

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T2 - when theory meets practice and best practices meet reality

AU - Wirz, Christopher D.

AU - Cate, Ashley

AU - Brauer, Markus

AU - Brossard, Dominique

AU - Brown, Lori Di Prete

AU - Chen, Kaiping

AU - Ho, Pauline

AU - Luter, D. Gavin

AU - Madden, Haley

AU - Schoenborn, Sara

AU - Shaw, Bret

AU - Sprinkel, Cory

AU - Stanley, Don

AU - Sumi, Gail

PY - 2022

Y1 - 2022

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AB - This paper synthesizes the efforts of an interdisciplinary, University-convened communication task force in the U.S. that used science communication theory to develop an effective strategy during the early stages of the COVID-19 pandemic. We outline recommendations for researchers and practitioners who are, or are interested in, implementing theory-based communication practices while describing how we dealt with the unforeseen realities we faced. Overall, we recommend that effective public health and science communication should be based on theory and formative evaluation while relying on established infrastructure, real-time data, a deep understanding of intended target audiences, and intentional coordination with community partners.

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KW - Risk communication

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Science communication during COVID-19: when theory meets practice and best practices meet reality

Abstract

Keywords

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